Benefitting from BiddingForGood (cMarket)'s Online Sponsorships
What is Sponsorship?
Online Sponsorship opportunities are an integral part of online auction fundraising and a great way to boost your auction revenue. By going online you are able to provide your sponsors with brand logos, and links, which offer measureable click-thru rates. Customers find it easier to sell space on their auction page and in their emails because of the measurable marketing value and the hard data that it provides to sponsors.
Online sponsorships provide benefits seldom achieved by other types of opportunities such as banner and live event advertising. Online auction sponsorships provide:
- Branding and visibility to a much broader audience. Your sponsors can advertise their company and services via their logos to everyone who visits your auction site.
- Sponsor logo links. Each logo can be linked to a website or specific web page to help sponsors connect with interested parties.
- Reporting. Use our Sponsorship Reports to track the impressions and click through rates to see how many times a page has been viewed, and how many visitors accessed a sponsor's site through their logo on your auction site.
BiddingForGood (cMarket) provides three types of sponsorship opportunities. You can offer individual placement, or combine options to create packages to suit the needs of your sponsors.
- Global Sponsorships - Logos that are placed in the right sidebar of every page in your auction site are referred to as "Global Sponsorships". There are three levels of Global Sponsor: Platinum, Gold & Silver tiers. In addition to the homepage, these sponsors have the benefit of appearing on every page of your auction site, providing maximum visibility. You can customize the names of the sponsorship tiers and offer different sized logo placements to define the value of each tier.
- Homepage Sponsorships - Offer your sponsors the opportunity to have a logo placed on the homepage of your auction site. The homepage is generally the entry point to your catalog with visitors pausing on the page to learn more about the auction and the organization. The homepage provides a great deal of visibility for sponsors. There are eight positions available in the designated sponsor area of the homepage, plus two call-out boxes towards the top of the page.
- Email Sponsors - In addition to your auction site, your email communications can generate sponsorship dollars. Every email you send to your community through our auction management system can accommodate up to 10 sponsors housed in the right sidebar of the email.
